Follower count is the worst signal we have

Of our forty one creators, the three who deliver best have under ten thousand followers each.

This note is one of the ones we write when a client asks the same question three times. The short version is above; the arithmetic is below.

Every piece we deliver is priced, dated and counted, so a note like this is never a feeling. It is a count of what happened across the last few months of work, written by the person who did it.

If you disagree with the conclusion, write to hello@reel.studio and say why. We have changed our minds twice on the strength of a reply.