Notes from the room
Notes from the room.
Six short pieces on prices, creators, rounds of changes and what a usage window covers. Written by whoever did the work.
12 September
Ada Finch
4 min
We publish our prices and it costs us clients
Roughly one in five enquiries stops at the pricing page. That is the point.
28 August
Sam Wren
5 min
Follower count is the worst signal we have
Of our forty one creators, the three who deliver best have under ten thousand followers each.
14 August
Maya Osei
3 min
Three rounds of changes, and why most pieces use one
If a brief is right, the first cut is close. Rounds are a symptom, not a service.
30 July
Rob Teale
6 min
Shooting indoors on a Tuesday
Every drinks brand shoots the same beach. Here is what happened when one did not.
9 July
Ife Adeyemi
5 min
What a usage window actually covers
Twelve months, worldwide, paid and organic. Four sentences that prevent most arguments.
18 June
Nils Rask
7 min
Under twenty pieces a month, hire someone
We put this on our pricing page. Here is the arithmetic behind it.