Three rounds of changes, and why most pieces use one

If a brief is right, the first cut is close. Rounds are a symptom, not a service.

This note is one of the ones we write when a client asks the same question three times. The short version is above; the arithmetic is below.

Every piece we deliver is priced, dated and counted, so a note like this is never a feeling. It is a count of what happened across the last few months of work, written by the person who did it.

If you disagree with the conclusion, write to hello@reel.studio and say why. We have changed our minds twice on the strength of a reply.