Process | Reel

How a month runs

Seven steps, the same every month, so the second month is faster than the first.

A camera on a tripod lit by coloured lights

An edit timeline open on an ultrawide monitor

Someone filming a plate of food with a phone

Brief call, 45 minutes

What is launching, what is selling, what you have already got. We write the brief, you correct it.

Concepts

Twelve concepts for a forty-piece month, one line each. You pick. Nothing is shot before you do.

Shoot

One to three days depending on the package, at our studio or your site. You are welcome but not needed.

Cuts

In batches through the month, not all at the end, so you can start posting in week two.

Changes

Three rounds in the price. Most pieces use one.

Delivery

Vertical master plus crops, captions burned in and separate, in a folder per piece.

Report

One page at the end of the month: what ran, what we measured, what we are changing.

What a month actually looks like

This is a real forty-piece month, not an illustration. Every brand we work with gets a version of this grid before the month starts.

Week 1

Mon

Brief call, 45 minutes

Tue

Concepts back to you, 12 of them

Wed

You pick, we book

Thu

Creator briefs go out

Fri

Shoot day one, studio

Week 2

Mon

Shoot day two, your site

Tue

First cuts, 8 pieces

Wed

Your changes

Thu

Creator pieces start landing

Fri

Delivered: 14 pieces

Week 3

Mon

Shoot day three

Tue

Cuts, 10 pieces

Wed

Your changes

Thu

Second creator batch

Fri

Delivered: 16 pieces

Week 4

Mon

Cuts, 10 pieces

Tue

Your changes

Wed

Delivered: 10 pieces

Thu

Report: what ran, what we measured

Fri

Next month’s brief call

Two things we will not pretend about: a shoot day moves if the weather or your stock moves, and a creator can drop out. When either happens you hear it that day and the delivery date changes on this grid, not quietly at the end of the month.