Pieces delivered since 2019
2,180
Every one priced, dated and counted. No reach figures without the arithmetic behind them.
5 days
brief to first cut
3 rounds
of changes in every price
41
creators in the network
£140
per piece, published
Brands we shoot for
What we sell
Three things, priced separately
Most agencies sell you one retainer and decide later what goes in it. We sell three things with three prices, and you can buy one of them.
01
Short form video
£180 per piece
We shoot it, we cut it, you get a vertical master plus a square and a wide crop.
02
UGC from creators
£140 per piece
One of forty one creators shoots it on a phone, at home, the way the format actually looks. We brief them, review it and handle the rights.
03
Channel management
£1,400 per month
Posting, replying and reporting on up to three channels. Only sold alongside one of the two above, because managing a channel with nothing to post is theatre.
One month, forty pieces
What a month actually looks like
This is a real forty piece month, not an illustration. Every brand we work with gets a version of this grid before the month starts.
Week 1
Mon
Brief call, 45 minutes
Tue
Concepts back to you, 12 of them
Wed
You pick, we book
Thu
Creator briefs go out
Fri
Shoot day one, studio
Week 2
Mon
Shoot day two, your site
Tue
First cuts, 8 pieces
Wed
Your changes
Thu
Creator pieces start landing
Fri
Delivered: 14 pieces
Week 3
Mon
Shoot day three
Tue
Cuts, 10 pieces
Wed
Your changes
Thu
Second creator batch
Fri
Delivered: 16 pieces
Week 4
Mon
Cuts, 10 pieces
Tue
Your changes
Wed
Delivered: 10 pieces
Thu
Report: what ran, what we measured
Fri
Next month’s brief call
Work
What we shot, how many, and what it did.
Frozen food
Halden: A freezer brand that everyone thought was a ready meal brand.
60
pieces
3.2×
saves per post, month three against month zero
Skincare
Tallow & Co: A balm that works but photographs like nothing at all.
40
pieces
18 %
of pieces ran as paid ads, against 4 % of their previous library
Football kit
Pitchline: Two hundred SKUs and no footage of any of them.
80
pieces
80
pieces delivered inside one calendar month
What they said
Six clients, one line each, every one signed off.
The quote and the number next to it come from the same case study. Click through to see what was shot and how it was measured.
The first month was uncomfortable because it looked nothing like our old ads. The second month we stopped making the old ads.
3.2×
saves per post, month three against month zero
Marta Lindqvist, brand lead
Halden
We had been briefing creators to hold the jar up. Reel told us to stop and the numbers moved.
18 %
of pieces ran as paid ads, against 4 % of their previous library
Owen Reece, founder
Tallow & Co
We budgeted for a quarter. It took four weeks and we spent the rest on media.
80
pieces delivered inside one calendar month
Dan Ofori, ecommerce
Pitchline
The brief we gave them was sunshine. What came back was a Tuesday, and it worked.
2.6×
completion rate against their previous quarter
Ruth Kelleher, marketing
Nine Elms
The rights were sorted before the first shoot. That has never once been true for us.
9
creators matched and briefed in eleven days
Sinead Warlow, head of brand
Carrow Beauty
I said I would not be in any of it. Nobody argued, which is why I am still here.
4
pieces out of 36 needed a second round of changes
Gio Ostro, founder
Ostro
Eighteen frames from the last month.
Every one of these went out as a piece. Swap them for your own and the grid keeps its shape.
Skincare
Running
Coffee
Food
Creator
Location
Studio
Gym
Bakery
Beauty
Kit
Street
Gym
Bakery
Beauty
Kit
Street
Home
Pricing
Price per piece, published
There is no discovery call before you find out what it costs. These are the prices. Volume brings them down and the table says by how much.
£180
5 working days
£240
5 working days
£140
7 working days
£165
10 working days
£60
2 working days
£25
2 working days
plus 50 %
2 working days
Twenty · 20 pieces a month
£3,200
£160 per piece · Three month minimum
Forty · 40 pieces a month
£5,600
£140 per piece · Three month minimum, one shoot day included
Eighty · 80 pieces a month
£9,600
£120 per piece · Six month minimum, two shoot days included
Process
How a month runs
01
Brief call, forty five minutes
What is launching, what is selling, what you have already got. We write the brief, you correct it.
02
Concepts
Twelve concepts for a forty piece month, one line each. You pick. Nothing is shot before you do.
03
Shoot
One to three days depending on the package, at our studio or your site. You are welcome but not needed.
04
Cuts
In batches through the month, not all at the end, so you can start posting in week two.
05
Changes
Three rounds in the price. Most pieces use one.
06
Delivery
Vertical master plus crops, captions burned in and separate, in a folder per piece.
07
Report
One page at the end of the month: what ran, what we measured, what we are changing.
The same seven steps every month, so the second month is faster than the first.
The month in detail
Creators and rights
Forty one creators, and what that actually means
A creator network is only useful if you know how people get picked, how they get paid and who owns the result. Here is all three.
How they get picked
We match on the product and the audience, not on follower count. A creator with four thousand followers who genuinely cooks every day will out-shoot one with two hundred thousand who does not. Every creator in the network has shot at least three pieces for us before they are offered to a brand.
How they get paid
A flat fee per piece, paid within fourteen days of delivery, plus the product. No performance clauses, because a creator cannot control whether you put spend behind it. The fee is between £65 and £85 depending on the format, which is roughly half of the £140 to £165 you pay us. The rest is the brief, the review, the rights paperwork and the reshoot when one is needed.
Who owns it
You get twelve months of worldwide usage across paid and organic, starting on delivery. The creator keeps copyright and may post it on their own channels unless you ask otherwise in the brief. Extending usage costs £30 per piece per year and you can do it at any point, including after the twelve months lapse.
What we will not do
We will not ask a creator to claim they bought something they were given, and we will not run a piece without an ad disclosure where one is required. This is not a moral position, it is that the fine is yours and the trust is theirs.
Six of the forty one.
Each one shoots a category, not everything. The brief goes to the person who already knows the room.
Nadia
food and home
12 pieces
Owen
running and gym
9 pieces
Priya
skincare
14 pieces
Marek
coffee and bakery
7 pieces
Ife
street and travel
11 pieces
Hana
beauty and kit
10 pieces
Who you talk to
Nine people and a room in Ardwick
No account managers. The person on the brief call is the person who cuts the work or the person who shot it.
Ada Finch
Founder, director · since 2019
Rob Teale
Director of photography · since 2019
Maya Osei
Editor · since 2020
Jules Brandt
Editor · since 2021
Sam Wren
Creator lead · since 2021
Ife Adeyemi
Producer · since 2022
Tom Naylor
Editor · since 2023
Bea Lowe
Studio and kit · since 2023
Nils Rask
Strategy and reporting · since 2024
Questions
Things brands ask before they book a month.
Do you work month to month?
Who owns the footage?
Can you use our existing footage?
What if we hate the first cut?
Do you do paid media?
Are you only in the UK?
How fast can you start?
What happens if a creator drops out?
Contact
Tell us what is launching
Four questions. If it is not for us we will say so in the reply and tell you who we would call instead.