Case study
Tallow & Co
A balm that works but photographs like nothing at all.

What we shot
We had been briefing creators to hold the jar up. Reel told us to stop and the numbers moved.
Owen Reece, founder
All case studies
40
pieces delivered
Two months
over
18 %
of pieces ran as paid ads, against 4 % of their previous library
7 days
median from brief to a usable cut