Case study

Carrow Beauty

Six weeks to launch and no creator relationships at all.

A woman touching her jaw with cream on her cheek

What we shot

Twenty-four UGC pieces from nine creators, seeded four weeks before launch. Carrow had a launch date and no creator relationships, so the first job was matching: nine creators from our network with the right skin types and audiences, briefed within eleven days. Product went out in week one, pieces came back in batches from week three, and every one had twelve months of worldwide usage signed before a camera was switched on.

The rights were sorted before the first shoot. That has never once been true for us.

Sinead Warlow, head of brand

All case studies

pieces delivered

Six weeks

over

creators matched and briefed in eleven days

12 months

usage on every piece, worldwide, paid and organic