Pitchline

Eighty pieces in one month across three shoot days, one per product family rather than per SKU. Two hundred SKUs cannot each get a video, but a shirt in six colourways only needs one piece and a colour swap in the caption. Day one was the studio, day two a Sunday league pitch in Levenshulme, day three six creators training in the kit. All eighty were delivered inside the calendar month, at the eighty piece rate.