Nine Elms

Thirty pieces shot entirely indoors, in kitchens, on weeknights. Every low alcohol brand shoots a beach, so nobody watching could tell them apart. We filmed the drink where it is actually opened: at the counter while dinner cooks, on a sofa after a late shift, at a table with friends who have work in the morning. Half in our studio kitchen, half in three creators’ homes, lit with whatever lamps were already there.