We publish our prices and it costs us clients

Our pricing page has seven rows and three packages. A studio piece is £180, a piece from a creator is £140, and forty pieces a month is £5,600. Anyone can read that before they talk to us, and some of them decide not to.

Between January and June we had 212 briefs through the form. 41 of them ended with a reply along the lines of “this is more than we thought”. That is about one in five, and most of those were brands expecting a monthly retainer somewhere around £1,000 for a full social calendar.

What we lose is real. A few of those brands would have grown into a forty-piece month, and a price conversation later might have kept them. We also lose the brands that want a discount in exchange for a logo on our homepage. We are less sad about those.

What we get is a brief call that is about the product. Forty-five minutes on what is launching, what is selling and what footage already exists, instead of twenty of those minutes spent working out whether we are in the same order of magnitude. Nobody writes a proposal, so nobody waits a week for one.

It also makes the work easier to price honestly. A piece is a piece. If a brand wants eighty, the table says £120 each and the six-month minimum, and there is no version of the conversation where the big client quietly subsidises the small one.

Agencies that price per client are not hiding anything. Their work is harder to count than ours. Short form video is countable, so we count it, and if the number is wrong for you the table tells you in a minute rather than after two calls.